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Chee Aun 🤔@cheeaun@mastodon.social (2026-10-11 00:25:27)
🔬 "Bookmark" vs "Save" research:

Sites using "Save": IG, Reddit, Threads, Bsky, FB, StackOverflow, Pinterest, TikTok
Sites using "Bookmark": Twitter, Mastodon

Readings:
- "Bookmarks have evolved into Saves" https://meta.stackexchange.com/questions/382019/bookmarks-have-evolved-into-saves (2022)
- “Save” makes more sense worldwide https://newsroom-archive.pinterest.com/the-pinterest-save-button-goes-global (2016)
- "Save For Later" https://blog.mozilla.org/ux/2012/10/save-for-later/ (2012)

---Replies---

Ray Ryan (he/him)@rjrjr@mastodon.social (2026-10-11 01:58:42)
@cheeaun Note how many still use a bookmark icon though.

Chee Aun 🤔@cheeaun@mastodon.social (2026-10-11 13:27:49)
🤔 2 cents:

- "Bookmark" saves a *reference* but it gives the impression that you need to organize them later.
- "Save" saves a *copy* but it gives the impression that you can just look it up later.
- Logically, “Save” sounds wrong because saved posts are kinda ephemeral — they can be edited, deleted, reported, etc.
- However, “Save" feels *lighter* than “Bookmark” because it doesn’t require organising them, so there's less friction for users to use it.

Twitter’s “Bookmark” may just be legacy.